About Us

Our Story

Philosophy

Giving everyone the choice
that fits their values.

Food labels in Japan can be confusing. "Wheat flour (milled in Japan)" sounds domestic, but it actually means imported wheat that was milled in Japan.

We think it's unfortunate when people who want Japanese ingredients end up choosing something different by mistake.

So we clearly share what goes into YACHIYO and how it's made, and we offer a 100% Japanese choice for those who want it.

Behind each ingredient are producers with their own stories. We choose ingredients whose makers we know and respect, and add our own care to every bundle.

Story

How YACHIYO came back

  1. ~20 years ago

    YACHIYO is born

    A local construction company in Tsurugi launched YACHIYO somen as a new venture, loved for its use of Japanese wheat.

  2. May 2020

    The maker closes

    The company went bankrupt due to the pandemic, and YACHIYO nearly disappeared.

  3. 2020

    "Please bring it back"

    Many fans asked for YACHIYO's return, and our president, Kazuya Mori, was asked if he could help.

  4. Revival

    Factory and artisans return

    We purchased the factory equipment and welcomed back the original artisans.

  5. New YACHIYO

    100% Japanese ingredients

    We revisited the wheat and switched to 100% Japanese rice-bran oil — every ingredient now from Japan.

  6. Today

    Organic JAS, ISO 22000, Halal

    The only organic JAS-certified Handa somen factory, making Organic Handa Somen YACHIYO from 100% organic whole-grain flour. Also ISO 22000 and halal certified.

President Kazuya Mori with the YACHIYO artisans
President Kazuya Mori with the YACHIYO artisans

Our revival story has been featured in these articles (Japanese):

relay magazine ／ ニッポン放送 NEWS ONLINE
Partners

The producers we work with

Behind every ingredient are the people who make it. YACHIYO uses 100% ingredients from these three producers.

Wheat | Hokkaido

Agri System Co., Ltd.

Hokkaido wheat grown without post-harvest pesticides or neonicotinoids, and not fumigated after milling. The organic whole-grain flour is also 100% Japanese.

Salt | Tokushima

Naruto Engyo Co., Ltd.

A local Tokushima salt maker using seawater from the Naruto Strait and a Japanese membrane-concentration method.

Rice-bran oil | Wakayama

Tsuno Food Industrial Co., Ltd.

A maker of rice-bran oil from Japanese rice bran. All oil used in our stretching process comes from Tsuno.

Certification

Certifications

ISO 22000
International food safety management standard.
Organic JAS
The only organic-certified Handa somen factory.
Halal
Certified by the Japan Asia Halal Association.
100% Japanese
Wheat, salt and oil — all from Japan.
Company

Company profile

CompanyYachiyo Mengyo Co., Ltd.
PresidentKazuya Mori
FoundedJanuary 14, 2014
Capital3,000,000 JPY
BusinessNoodle manufacturing (Handa somen)
Address137-1 Handa, Tsurugi-cho, Mima-gun, Tokushima 779-4404, Japan
ContactTEL +81-883-68-8300 / info@tenobemen.com
CertificationsISO 22000, Organic JAS, Halal
GroupSoraniwa Holdings Co., Ltd. / Kenzando Ltd.

Access

Wholesale & export

We welcome inquiries from retailers, restaurants and importers in Japan and overseas.

Contact

Try a bundle
and taste the difference.

From a 2-pack trial to boxed gift sets.

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